Dana Loof

Chief Marketing Officer

Dana Loof serves as Chief Marketing Officer at TransAct Technologies, where she leads the company’s global marketing strategy and execution. With more than three decades of experience driving growth for innovative SaaS and hardware companies, she is responsible for strengthening TransAct’s brand presence, sharpening its go-to-market strategy, and accelerating customer success across its portfolio of innovative solutions . Dana focuses on customer success,  aligning marketing initiatives with business objectives to deepen customer engagement, and support long-term revenue growth.

Prior to joining TransAct, she held senior leadership roles at category defining technology organizations, such as Oracle, Veritas, and Palo Alto Networks building high-performing teams and scalable marketing engines that delivered measurable impact. At TransAct, Dana plays a key role in advancing the company’s strategic vision, elevating brand positioning, and supporting continued innovation across it’s innovative technology solutions.