If there was a Holy Grail of casino marketing, what would it be? Chances are it would be a tried and true tactic that, once you’ve pulled in players to visit and play the slots at your property, unfailingly gets them to increase the amount of time they spend on the...
Macao – one island, a whole lot going on. My job here at TransAct Technologies Inc. provides me with a unique opportunity to travel the world and spread awareness of our company and products. I recently spent two weeks in Asia visiting customers and attending industry...
Modern casinos of today have undergone a significant change – TITO (Ticket-In/Ticket-Out)coin less gaming is now almost exclusively the standard within the casino and non-casino gaming establishments across the U.S. Gone are the buckets of coins that were carried...
The primary purpose of direct marketing for casinos is to increase the frequency of customer visits and subsequent play. If you’re a casino marketer, you know that some of your programs will generate more activity and buzz than others. Perhaps it’s time to shake...
The candy-free checkout lane at the grocery store: an oasis of safety for anyone who has ever had a young child accompany them on a shopping trip and been subject to the “Pleasssseeee can I have a Snickers bar?” barrage. Being grilled under...
The traditional means of getting promotions in casino patrons’ hands hasn’t changed much (if at all) in the last few years. As a matter of fact, it really hasn’t changed much in any other industry either. Vehicles such as direct mail, email marketing...
