TransAct Blog
Marketing to Slot Players – While They’re Still In Their Seats!
The primary purpose of direct marketing for casinos is to increase the frequency of customer visits and subsequent play. If you’re a casino marketer, you know that some of your programs will generate more activity and buzz than others. Perhaps it’s time to shake...
Building Loyalty with Your Players: How to Get There with a Little Help From the Six Million Dollar Man
The candy-free checkout lane at the grocery store: an oasis of safety for anyone who has ever had a young child accompany them on a shopping trip and been subject to the “Pleasssseeee can I have a Snickers bar?” barrage. Being grilled under...
Finding the Perfect Promotion: How to Keep ‘Em Coming Back for More
The traditional means of getting promotions in casino patrons’ hands hasn’t changed much (if at all) in the last few years. As a matter of fact, it really hasn’t changed much in any other industry either. Vehicles such as direct mail, email marketing...
The Morongo Band of Mission Indians
TransAct Technologies recently attended and exhibited at the Indian Gaming National Marketing Conference at the Morongo Casino Resort and Spa. The casino is located on the Morongo Reservation, one of the nine reservations that President Ulysses S. Grant set...
Three In Seat Promotions to Increase Time on Device
If there was a Holy Grail of casino marketing what would it be? Chances are it would be a tried and true tactic that, once you’ve pulled in players to visit and play the slots at your property, unfailingly gets them to increase the amount of time they spend on the...
