Gaming Posts, Blog
The traditional means of getting promotions in casino patrons’ hands hasn’t changed much (if at all) in the last few years. As a matter of fact, it really hasn’t changed much in any other industry either. Vehicles such as direct mail, email marketing...
Gaming Posts, Blog
TransAct Technologies recently attended and exhibited at the Indian Gaming National Marketing Conference at the Morongo Casino Resort and Spa. The casino is located on the Morongo Reservation, one of the nine reservations that President Ulysses S. Grant set aside in...
Gaming Posts, Blog
If there was a Holy Grail of casino marketing what would it be? Chances are it would be a tried and true tactic that, once you’ve pulled in players to visit and play the slots at your property, unfailingly gets them to increase the amount of time they spend on the...
Gaming Posts, Blog
One of my roles in TransAct Technologies Inc. is to spend time with customers learning about their businesses or reviewing how our printers are doing to help their business. Just recently I had the opportunity to visit with some of our customers in the oil and gas...
Gaming Posts, Blog
What’s in an age? If it’s the age of a casino customer, then there’s a wealth of information to be had. A recent study by the American Gaming Association illustrates some key differences in habits and behaviors between young adult (ages 21 – 35) casino...
Gaming Posts, Blog
Gambling has long been alive and thriving in the city of London. From King Henry VIII, who was an avid gambler and dice player, to the eighteenth and nineteenth century aristocrats who had their exclusive gambling clubs, to current day where it is enjoyed in...
