If there was a Holy Grail of casino marketing what would it be?  Chances are it would be a tried and true tactic that, once you’ve pulled in players to visit and play the slots at your property, unfailingly gets them to increase the amount of time they spend on the...

What’s in an age?  If it’s the age of a casino customer, then there’s a wealth of information to be had.  A recent study by the American Gaming Association illustrates some key differences in habits and behaviors between young adult (ages 21 – 35) casino...

Prior to joining TransAct Technologies, I spent 22 years at Xerox Corporation in a variety of technical, sales, and marketing roles. At the time of my departure, I was Worldwide Marketing Manager for Production Color Marketing. Talk about a dramatic shift in...

Recently, an upstate New York casino held an atypical party during the holiday season. The casino invited their best customers to compete in an ugly sweater contest. The scope of the contest was relatively simple, guests received tickets to the event (which...

The Pacific Ocean breeze encompasses the enchanting city of Lima, known to locals as “the City of Kings.” Strolling along the city’s beach, it’s hard to miss the deliciously fresh aroma of ceviche being prepared by local cart vendors. Although it has a population...