TransAct Blog
Three In Seat Promotions to Increase Time on Device
If there was a Holy Grail of casino marketing what would it be? Chances are it would be a tried and true tactic that, once you’ve pulled in players to visit and play the slots at your property, unfailingly gets them to increase the amount of time they spend on the...
A Million Is A Million
One of my roles in TransAct Technologies Inc. is to spend time with customers learning about their businesses or reviewing how our printers are doing to help their business. Just recently I had the opportunity to visit with some of our customers in the oil and gas...
The Casino of the Future
What’s in an age? If it’s the age of a casino customer, then there’s a wealth of information to be had. A recent study by the American Gaming Association illustrates some key differences in habits and behaviors between young adult (ages 21 – 35) casino...
A Brief History of London Gaming
Gambling has long been alive and thriving in the city of London. From King Henry VIII, who was an avid gambler and dice player, to the eighteenth and nineteenth century aristocrats who had their exclusive gambling clubs, to current day where it is enjoyed in...
Know Your Ropes: What Xerox Can Teach Casino Marketers
Prior to joining TransAct Technologies, I spent 22 years at Xerox Corporation in a variety of technical, sales, and marketing roles. At the time of my departure, I was Worldwide Marketing Manager for Production Color Marketing. Talk about a dramatic shift in...